Ba Hons Fashion Promotion And Communication
Students can choose to work Independently or form collaborative partnerships to realise their proposition in developing the project through to completion. This unit introduces students to the fashion marketing theories and processes. Students will explore the marketing mix, market research and marketing strategies for different size organisations, before researching the influence marketing has on profit, reputation and the customer relationship. This unit explores fundamental aspects of advertising, the history, theories, purpose, scope and optimum channels. Students will investigate audiences and markets, as well as the psychological influence, impact and ethics of story-telling in marketing campaigns. Scots & English Law Clinical Llb Hons BEI is a member organisation for companies exporting infrastructure, capacity building and international development, with a particular focus on the dynamic and growing markets of Asia, the Middle East, Africa, Latin America and South East